Image was established in 1997 in Florence, Italy, by a team of architects and scholars driven by a shared passion for communication, storytelling, and public relations. Since its inception, the company's ethos has revolved around exploring innovative avenues to propagate architectural design culture.

Image has spearheaded and produced content for several exceptional communication endeavors. Such as arch’it (1995), among the earliest architecture webzines globally, organized the Beyond Media festival (1997), a prominent international event dedicated to architecture videos, and introduced The Architecture Player (2015), a platform unveiling new architecture narratives through video.

Over the past two decades, Image has nurtured cultural collaborations and delivered impactful outcomes for a diverse array of partners, including architecture firms, museums, municipalities, cultural events, design brands, and more. The company offers consultancy services to institutions, assisting in communication-centered architecture competitions, and leverages its expertise to enhance the role of architecture in global society, making it more focused and vibrant. In 2020, with Cultivar, our ideas concerning the role of communication in architecture took on a more precise direction, effectively expressing the ethics and sense of responsibility that have always guided us.

In 2024, The Architecture Curator was born, marking the most up-to-date and robust platform through which Image supports established and emerging architectural practices in their communication activities. With its headquarters in Florence and a global outreach, The Architecture Curator provides comprehensive global press relations and strategic media campaigns in the fields of architecture, construction, and design.